TubeMogul is an advertising agency which focuses on helping companies target their advertisements effectively on all advertising platforms
Abobe's $540m aquistion will mean that the creative industry giant will be able to combine its resources and make both data management and independent advertising better for customers. Some of the client that TubeMogul currently holds are: Johnson & Johnson, Kraft, L’Oréal, Nickelodeon and Southwest Airlines.
The decison made by Adobe displays confidence in the media industry since Adobe's business model is around physical content creation with the tools that they build and provide to average consumers. It would seem like Adobe would also want to provide TubeMogul's services to average consumers, for example: Video publishing through editors could have an integrated module for marketing the content and perhaps even a seperate Adobe app or service which lets you track analytics of the content you made - something that TubeMogul has already developed and is successful at.
Abobe's $540m aquistion will mean that the creative industry giant will be able to combine its resources and make both data management and independent advertising better for customers. Some of the client that TubeMogul currently holds are: Johnson & Johnson, Kraft, L’Oréal, Nickelodeon and Southwest Airlines.
The decison made by Adobe displays confidence in the media industry since Adobe's business model is around physical content creation with the tools that they build and provide to average consumers. It would seem like Adobe would also want to provide TubeMogul's services to average consumers, for example: Video publishing through editors could have an integrated module for marketing the content and perhaps even a seperate Adobe app or service which lets you track analytics of the content you made - something that TubeMogul has already developed and is successful at.
AdExchanger: Why did Adobe buy TubeMogul?
JUSTIN MERICKEL: "We love the management team and the product. Strategically, we saw more video fragmentation and the trend toward more addressability through programmatic television. Video is critical for us. This gives us a direct play in video advertising that helps us address emerging consumption [patterns with] customers."
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