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Friday 6 January 2017

NDM #33: Do we trust digital identification?


The digital revolution is among us, with TV and newspaper outlets declining in the last few years and physical media such as DVD becoming less relevant than ever, the question of identification is still not clear to many people in the UK.
Finn Murphy, founder of iDly, a new identification technology has found out that 93% of students would prefer to have a student ID card build into their phones rather than a physical card and 73% of those students said they have lost their ID card at least once. Since September 2015, iDly has signed up over 6500 students from Trinity College to their service.

There are still 18bn physical cards printed every year. Though boarding passes, banking transactions and ticketing have increasingly moved to digital formats, the act of proving one’s identity– be it at a border crossing or while driving a car– is still overwhelmingly analogue. The UK’s Driver and Vehicle Licensing Agency is said to be working on a digital version that will sync with the iPhone’s Apple Wallet, and US security company MorphoTrust is piloting a digital driver’s licence in the state of Iowa, but neither of these options are market-ready. That is perhaps because they lack an essential component that was conveniently implicit in iDly’s model: digital trust. - The Guardian.
I believe the convenience factor is important in society and our phones are probably our most looked after possessions since they carry important digital information so bring identification in the same way that Apple is promotion its Apple Pay program seems to be a good idea since their launch was very successful. However, physical identification will still have to remain since not everyone can afford a smartphone.

Friday 30 December 2016

NDM #32: Twitter suspends 235,000 accounts in six months for promoting terrorism



Twitter, with a user-base of 313 million monthly active users, has suspended 235,000 twitter accounts in the last 6 months which were associated with terrorism and promotion of violence and previously, 125,000 accounts 6 months before that.

Twitter's current platform has been targeted by extremist groups such as ISIS to recruit vulnerable young adults who are manipulated in to believing that their way of life is better than anyone else and more influence is used by involving religious ideologies has also had a big influence. Twitter said they are expanding their content review team in order to fight against accounts that link to these groups and uses private technology to help identify them.

However talk about Twitter's actions have been under fire when they prioritised the Rio 2016 Olympics and took down copyrighted content by request from IOC (International Olympic Committee) which was probably due to some form of payment from the institution which sped up the process in contrast to the extremism content.

I believe Twitter is favoured to create a hate-free platform but if governments encouraged Twitter with a reward on keeping social media free, then the process would be much quicker. It makes sense since the company is having trouble sustaining itself financially.

NDM #31: Moral panic over fake news hides the real enemy – the digital giants


To summarise the guardian article, the moral panic caused by fake news comes from the fact that democratic capitalism has been used throughout the internet with political leaders such as Facebook and Twitter which have more control of how information is delivered to people around the world than the governments themselves. The problem will be difficult to fix due to the imbalance of 'actual leaders' being involved with media institutions and this is what causes a panic. When the source of the problem has not been found or resolved, society and figures of power will use a method of distraction such as the 'Russian influence' on the US Presidential Election. Whenever proof of this matter has been found or not, it does not mend the actual real problem but media publications will not contribute or give enough effort to fake news.

I can strongly believe that a social outbreak such as 'fake news' is a money printer for everyone else that is not effected because user interaction will be at its peak since it's such a controversial topic (something that makes or breaks viral campaigns in today's online society). Furthermore, Google's search engine market control of 98% represents another revenue stream that is not going to be impacted by any government agency any time soon. According to Adweek.com, Google's advertisement revenue in Q4 2016 (September to December) has had an increase of 21% to $19 billion! And this increase was most definitely heavily influenced by Donald Trump's outrageous comments and fake news articles.

To conclude, I do believe this issue can NOT be fixed ever. Fake news will circulate for as long the internet exists. Due to the freedom of information and the internet being unregulated (impossible) as a whole, I believe the only action that can be taken is to reduce the output and have Google put a 'proof of source material' before these articles have access to their search engine.


Friday 23 December 2016

NDM #30: BBC iPlayer faces complete overhaul in Tony Hall's future-proofing plans


The BBC faces competition from US competitors, Netlix and Amazon due to their competitive move of licensing shows from big content creators. Recent examples of this can be Netflix being licensed to produce the sub-characters from Marvel's cinematic universe which have a huge adult appeal due to their realistic and brutal construction - both visually and in the story lines. In addition to this, the BBC's latest loss: Top Gear, which has now been rebranded to 'The Grand Tour' and is a complete re-format of the popular BBC show that features the iconic 3 presenters. It is reported that the BBC lost a £500 million asset which had the important 'true fans'.

Although BBC's content is lacking when compared to production giants such as Netflix who can afford to take a financial loss, it still has appeal for real-life-dramas such as EastEnders that currently peaks around 8-12 million viewers daily. BBC's future mission is to increase their production value and license their British shows to worldwide television and online providers which has growth potential since the appeal would be concentrated on the British Culture.

I believe a redesign of the iPlayers interface and potential changes to the release strategy of upcoming shows would benefit the institution as it could bring them closer to the current market monopolies. 'Dr Who' and 'Sherlock Holmes' remain to be BBC's most successful worldwide distributed content so I believe it is just a matter of time before another successor is created.

NDM #29: BBC sets up team to debunk fake news



The BBC, UK's biggest broadcaster, is forming a division to battle fake news on online websites and platforms to decrease the sharing of false information. While their objective is to deliver truthful news on their own platforms they also recognise that not everyone will read their articles so this could potentially be a marketing move to bring in trust from other readers.

The BBC gave a statement:

“The BBC can’t edit the internet, but we won’t stand aside either,” Harding said. “We will fact check the most popular outliers on Facebook, Instagram and other social media.
“We are working with Facebook, in particular, to see how we can be most effective. Where we see deliberately misleading stories masquerading as news, we’ll publish a Reality Check that says so.

I think this is a great move from the institution to encourage other media providers to do the same in either small or big scale since it will benefit society. On the other hand, I believe that Facebook should take their own actions too instead of relying on 3rd parties.

Friday 16 December 2016

NDM #28: Soaring Disney Studios hopes for $7bn fairytale ending to its year


Disney have made over $6 billion in worldwide box office total in the year of 2016. Disney's acquisition of Pixar Animation Studio and Marvel has meant that this number will just keep growing. The company produces content for a very wide audience demographic which makes them the top parent production house. From 1995-2016, Disney totalled $30 billion in worldwide gross and sold over 4.6 billion tickets.

HOT TICKETS
Disney’s billion-dollar blockbusters in 2016
1. Captain America: Civil War: $1.15bn
2. Zootopia: $1.023bn
3. Finding Dory: $1.022bn
4. The Jungle Book: $966m
5. Star Wars: The Force Awakens: $2.07bn ($736m in 2016)

NDM #27: What marketers can learn from Amazon's new store



Amazon's new physical store is an example of emerging and future technology. Amazon's new experimental store relates to the way content is marketed in the media as they have implemented simplification into people's daily lives. There is a correlation from the up-rise of digital purchases and decline of physical goods such as DVDs to Amazon's new concept. In 2015, Amazon had a total of 244 million paying customers and total revenue of $105 million. Everyone knows this company for establishing an online platform for purchasing goods, where most digital media (including films) is moving towards with services such as Netflix bringing in millions of users. 

However, Amazon is using social media to market an experimental physical store which could change the way we use digital services forever. The system that was developed could be used in places such as cinemas or book stores. It is seamless and requires less hassle during most people's busy days. The marketing campaign which was aimed at people who lived in Seattle, Washington has received worldwide attention from investors, business owners and current competitors with physical stores. To add to this, Amazon is also investing time into creating a floating warehouse that's powered by Helium and distributes drones to customers in the city with goods they ordered.

What is the real message to marketers?
It is that an over-saturated marketspace such a retail can be taken advantage of it simply introduces a new idea to the general public and creates convince to the user or audience. This logical thinking from Amazon's development team can be interpreted in many situations that the media industry is facing. Particularity