Amazon's new physical store is an example of emerging and future technology. Amazon's new experimental store relates to the way content is marketed in the media as they have implemented simplification into people's daily lives. There is a correlation from the up-rise of digital purchases and decline of physical goods such as DVDs to Amazon's new concept. In 2015, Amazon had a total of 244 million paying customers and total revenue of $105 million. Everyone knows this company for establishing an online platform for purchasing goods, where most digital media (including films) is moving towards with services such as Netflix bringing in millions of users.
However, Amazon is using social media to market an experimental physical store which could change the way we use digital services forever. The system that was developed could be used in places such as cinemas or book stores. It is seamless and requires less hassle during most people's busy days. The marketing campaign which was aimed at people who lived in Seattle, Washington has received worldwide attention from investors, business owners and current competitors with physical stores. To add to this, Amazon is also investing time into creating a floating warehouse that's powered by Helium and distributes drones to customers in the city with goods they ordered.
What is the real message to marketers?
It is that an over-saturated marketspace such a retail can be taken advantage of it simply introduces a new idea to the general public and creates convince to the user or audience. This logical thinking from Amazon's development team can be interpreted in many situations that the media industry is facing. Particularity
What is the real message to marketers?
It is that an over-saturated marketspace such a retail can be taken advantage of it simply introduces a new idea to the general public and creates convince to the user or audience. This logical thinking from Amazon's development team can be interpreted in many situations that the media industry is facing. Particularity
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